Posts Tagged ‘Yahoo SEO’
In an announcement making some waves in the SEO world last week, Yahoo announced that they would be ending their paid inclusion program. SearchEngineLand.com points out access to Yahoo’s paid inclusion sales page has been redirected to their advertising.yahoo.com.
“Both the “Search Submit Basic” program that charged an annual fee per URL and the “Search Submit Pro” cost-per-click program will end as of Dec. 31, 2009.”
Yahoo’s paid inclusion has faced some criticism from those who believe including paid ads in an organic search makes the results biased. At the press conference announcing the Yahoo/Microsoft deal in July the company said “we’ll decide on that later”. Well it looks like they decided.
This may turn out to be a good thing for PPC on Yahoo. With paid inclusion gone advertisers will be looking for that same traffic and those ad dollars could shift to PPC. Any kind of uptick in PPC would be a benefit to domain owners parking with Yahoo. We’ll see.
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Although it has recently been left out among the discussion of search engines, Yahoo has maintained its spot as the number two engine in the U.S., but with a revamped homepage it is getting more attention, which might cause some to reconsider their search engine optimization (SEO) strategy.
Yahoo is slated to unveil its new homepage at some point today in the U.S. and to other parts of the world later this week, in an attempt to lure users who are looking for one portal which could potentially handle many of their Web 2.0 needs.
Taking a page out of the hugely popular applications on the iPhone, the Yahoo homepage will have a variety of apps users can use such as Facebook, eBay and other outside content. It’s a move that Tapan Bhat, Yahoo senior vice president for consumer experience, says will improve user interaction.
“We’re pulling together everything about the user they care about, be it on Yahoo or off, to create a personally relevant experience,” Bhat told CNET. “In a world like this, Yahoo needs to make the user experience come first.”
It’s unclear how the new homepage reveal will affect reports that Yahoo is poised to take a deal from rival Microsoft. According to June figures from comScore, Yahoo remains at second place in the search engine industry with 19.6 percent of the market share. While a deal with Microsoft would merge the number two and three search engines, Google still dominates the search world with 65 percent of the market, comScore reports.
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My name is Kyle Kazak, I am the founding partner of a local internet marketing and web design firm called Kazak Media, we are located in Petaluma, California.