Posts Tagged ‘Mobile’
Apple may drop Google as its primary search engine, if the latest software update for the iPhone is any indication.
Last Thursday, Apple unveiled a new software update for the iPhone, iPhone 4.0 OS. One change that SearchEngineLand.com reported was that the Google search button in the iPhone mobile web browser was replaced by a generic search button. The search still goes through Google, but SearchEngineLand.com speculates that this could mean that Apple is looking to break away from Google in the update’s final release, which could have huge ramifications for search engine optimization (SEO).
Google and Apple have been on less-than-friendly terms ever since Google entered the smartphone market with the Android. By using Google as their default mobile search engine, Apple has allowed Google access to iPhone users’ search statistics and preferences, which could potentially be used to further the development of the Android.
Dropping Google for another search engine wouldn’t necessarily help Apple, though. Bing and Yahoo, the two leading search engine competitors of Google, are both tied to Microsoft, which also has a competing smartphone. Analysts have predicted that Apple will create its own search engine so it doesn’t have to rely on competitors, but that could take a few years to develop.
Apple is allegedly building a new app for its iPhone and iPod Touch that will bring FM radio to the devices, according to a report on 9 to 5 Mac.
Citing anonymous sources, the Apple news site says the functionality of the application will be similar to what Apple built into the iPod Nano. That includes the ability to pause live FM transmissions and fast-forward when you resume playing.
According to 9 to 5 Mac, the delay in getting the app to market is Apple’s decision to integrate it with the iTunes Store, which is built into the devices. With this integration, people will be able to tap on a song they hear on the radio and buy it through iTunes.
Of course, Apple wouldn’t be the first company to offer some type of FM functionality on the iPhone. Applications like Wunder Radio have been around for over a year and enable people to stream Internet radio to their iPhone and iPod Touch.
The big advantage Apple would have is linking its application to the iTunes Store, which creates the potential for more
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My name is Kyle Kazak and I am the CEO and President of Kazak Media, a local Internet marketing firm that specializes in web design, local SEO, and pay per click management. We are located in Petaluma, CA, USA.