Posts Tagged ‘Bing 411’

Localeze, the premium business content provider has struck a partnership with Microsoft, rumored to give Google a run for their money.  Microsoft will use Localeze’s 14 million business records to fuel Bing Local as well as Bing 411.  This value-added content should give Microsoft some steady ground to stand on when going head-to-head against Google for the same local space.

Microsoft will use Localeze’s 14 million records as well as their 500,000 premium listings which are business-verified and passed through Localeze’s software to create Gold Sourced Content for local search.  The premium listings will not only include information such as name/address and general contact information but value-added content like hours of operation, products and services offered, credit cards accepted, photos and more.

This news is great since Bing has been pushing for iPhone and other smart phone developers to use Bing’s SDK in the development of their smart phone applications.  Developers now have another reason to use Microsoft’s search feature and local listings database for their apps.

The local listing space is getting competitive, yesterday AT&T announced the launch of its own local listings site, Buzz.

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