Internet auction house eBay made a worrying admission late last week – not only did it pay almost $1bn too much for online telephony darling Skype, it also failed to secure rights to the VoIP firm’s underlying technology.

In a filing to the US Securities and Exchange Commission (SEC) late last week, eBay warned that Skype depends on key technology that is licensed from third parties. The third party in this case is Sweden-based Joltid, a peer to peer technology firm run by none other than Skype’s founders and ex-owners Niklas Zennström and Janus Friis.

The technology in question, which eBay licenses from Joltid, affects Skype’s underlying peer to peer architecture and firewall traversal technology and the video compression/decompression. “Although Skype has contracts in place with its third-party technology providers, there can be no assurance that the licensed technology or other technology that we may seek to license in the future will continue to be available on commercially reasonable terms, or at all,” eBay said.

“The loss of, or inability to maintain, existing licenses could result in a decrease in service quality or loss of service until equivalent technology or suitable alternatives can be developed, identified, licensed and integrated,” the company continued.

In its filing, eBay said that Skype is developing its own alternatives to the technology it licenses from Joltid. However, the company admitted it faces technical challenges and future technology may not be backward compatible.

eBay’s concern seems to stem from a court filing in March, 2009, in which Skype and Joltid came to legal blows over the technology licensing terms. Joltid argues that because Skype does not own the underlying code for its product, it has violated the licence terms by disclosing such code in other US-based patent cases. As a result, Joltid is threatening to terminate the agreement with Skype. A trial is currently scheduled for June 2010, but eBay warns that it might have to radically change or even shutdown Skype if it loses a case against Joltid and has no other alternative.

As if that wasn’t enough to worry about, the company also expressed concerns about the net neutrality debate, and operators considering charging Skype to carry its traffic over the internet.

In late 2007, Zennstrom stepped down as CEO of Skype, just as eBay wrote down the value of the Skype acquisition, admitting that it paid almost $1bn too much for the company in 2005, when it shelled out $2.6bn.

In April, eBay announced that it plans to separate Skype from the parent company via an IPO in the first half of 2010.

Skype claimed over 480 million users at the end of June.

Source:

• Telcoms

Brand loyalty is a powerful thing, especially when it comes to technology. Consider the battle brewing now between Google and Microsoft’s new search engine, Bing.  Even if Bing proves to be just as good as Google, it might not matter because of the strength of Google’s brand. An independent usability and consumer preference study, which we’ve obtained and embedded below, suggests as much. It was conducted by the Catalyst Group, a usability research and design firm located in New York City.

The study was an intense focus group in which 12 subjects were monitored with eye-tracking cameras as they conducted searches. Afterward, they were interviewed and completed a survey. Prior to the test, all the subjects used Google as their main search engine. Following the test, 4 out of the 12, or one third, said that overall they preferred Bing. The other 8 said that they preferred Google because they were already familiar with it, used other Google products, or that Bing’s improvements are simply not enough to make them switch.

What is amazing is that when the test subjects were asked to rate Bing on specific criteria (visual design, organization of features, filtering options, and relevance of results), Bing handily beat Google in everything but result relevance. Arguably, that is the most important criteria, but most of the study participants thought that both search engines tied on result relevance. So even though Bing ranked better on design, and tied on relevance, that was not enough for most of them to switch.

Catalyst CEO Nick Gould concludes that Microsoft “created something as good as Google and that is not good enough.” Overall, the test subjects “were not swayed.” No wonder Microsoft is spending up to $100 million on Bing marketing.

Remember, this is only a dozen people so it is not a statistically valid sample. Consider the survey results anecdotal. What is more conclusive are the eye-tracking results.

About half of the participants found and used the Explore Pane on the left side of Bing’s home page and results pages to aid in refinement and navigation, while all of them ignored the navigation/refinement links along the top left of Google (Web, video, Images, Maps, News).

Also because the Explore Pane on Bing takes up the left hand column and then stops, creating white space underneath, people naturally stop there. Heat maps generated by the eye-tracking data showed that people scroll much farther down Google’s search results pages, perhaps because there is no visual cue telling them to stop or they were not finding what they were looking for. It is not clear they got better results with Bing, but if the result they wanted was not above the fold, then they might use the Explore pane to refine their search.

The way results were displayed also had an effect on how long people looked at the ads along the top. The amount of time spent on the ads varied by search, depending on what kind of additional navigation information was presented just below the sponsored results. For instance, a search on Bing for “digital camera” concentrates attention there with navigational links to filter results by top brands, prices and guides. Participants spent 150 percent more time looking at the ads just above that activity zone than on Google.

A search for a local hotel, however, produces similar results on both search engines in that area just below the top ads (a map with local listings). So there was not much difference between the two in the how much time was spent looking at the top ads related to that search. In all cases, the ads on the right were only noticed about half the time.

Source:

• Tech Crunch

At the same time, the internet also poses a quite different challenge. The easy access that internet provides also gives you as much competition as you can imagine. It is too crowded and congested.

Having a website is not enough to make your business running and able to compete. You must take other alternatives to give way for the online community to access your website at any rate or chance possible.

You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers.

Invest in marketing your internet site.  There are basically two options available to you, the SEO and PPC. These two are probably the most desirable alternatives you can get for your internet business as strategy for search engine marketing.

1. SEO

SEO stands for Search Engine Optimization. Some researches indicate that 60% – 70% of internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire. SEO is the process taken to make sure that the internet uses will find your website when ranked among the top results of a search. This way you can make sure that you will be visible and can clearly stand out from the rest.

To get a search engine optimization, you will have to build on your own internet site frequently hit internet links to web site pages. The process will involve IBLN or Independent Back-Linking Network, wherein hundreds or even thousands of pages will be utilized to promote a particular website of a client.

In SEO, there is no need for you to pay for the clicks although it will require you to spend time doing research to get a favorable combination of ads and target audience. The SEO process is a long term one. It requires months, 6 months at the least, before the proper outcome is fully achieved, but once the goal is accomplished, you will definitely get a steady source of profit.

2. PPC

PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.

With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest.

There are some guaranteed benefits when you get to maximize the PPC strategy.

*    PPC lets you advertise to the whole of the online community. It is also relatively easy to set up.

*    At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, be rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks.

*    You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed.

*    You will also be able to adjust well to changes in market demands and trends.

In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones.

There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options well and you’ll get exactly what you want.

1) Navigation purposes

A sitemap literally acts as a map of your site. If your visitors browses your site and gets lost between the thousands of pages on your site, they can always refer to your sitemap to see where they are, and navigate through your pages with the utmost ease.

2) Conveying your site’s theme

When your visitors load up your sitemap, they will get the gist of your site within a very short amount of time. There is no need to get the “big picture” of your site by reading through each page, and by doing that you will be saving your visitors’ time.

3) Site optimization purposes

When you create a sitemap, you are actually creating a single page which contains links to every single page on your site. Imagine what happens when search engine robots hit this page — they will follow the links on the sitemap and naturally every single page of your site gets indexed by search engines! It is also for this purpose that a link to the sitemap has to be placed prominently on the front page of your website.

4) Organization and relevance

A sitemap enables you to have a complete bird’s eye view of your site structure, and whenever you need to add new content or new sections, you will be able to take the existing hierarchy into consideration just by glancing at the sitemap. As a result, you will have a perfectly organized site with everything sorted according to their relevance.

From the above reasons, it is most important to implement a sitemap for website projects with a considerable size. Through this way, you will be able to keep your website easily accesible and neatly organized for everyone.

• AJAX Who Is
• Domjax

Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.

One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

Here are the benefits of PPC advertising are:

1.    You need not be a genius in computer and technology to be able to run this ad campaign.
2.    Immediate results are seen after a few days.
3.    No need to make a website conform to the SEO rules.
4.    Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
5.    You can make use any search engine available.
6.    You can type in any keyword you like.

Cons of PPC advertising includes:

1.    Fixed payments every month to the search engine you choose.
2.    Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.
3.    Inability to pay for the fees next month would mean removal of your website on the paid listings.
4.    This advertising can only be used temporarily because it is difficult to handle in the long run.
5.    Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.

But how exactly PPC advertising can increase traffic, leads and sales?

PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.

INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.

CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry.  These networks have a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.

In PPC advertising, what are important are the keywords and phrases. You have to select at least ten “very specific” keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad’s promise – but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.

You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.

More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.

PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning”). Advertisers would then pay the bidding price every time a visitor clicks through the website.

PPC advertising is also known under the following names/variations:

·    Pay per placement
·    Pay per performance
·    Pay per ranking
·    Pay per position
·    Cost per click (CPC)

PPC advertising is usually done with the following standard procedures:

1. Setting up an account and/or deposit funds.

2. Creating a keyword list.

3. Choosing (and setting up) an account with a PPC search engine.

4. Bidding on the ad placement, including the search result words or phrases.

5. Writing out an ad copy.

6. Setting up the ‘landing pages’ for your ads.

7. Placing the advertisement in the search engine.

There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business ‘online’. Some of them are listed below:

·    Get launched immediately. PPC advertisements are implemented very quickly – they can go ‘online’ within an hour after winning the bid and paying for it.

·    Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into ‘qualified’ people who are actually looking for specific products and/or services that you offer – those who are more likely to become a ‘lead’ (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.

·    Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or “organic” search engines.

·    Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive – the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).

Below are some important things to consider when planning on a pay per click campaign:

1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).

2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.

3. Bid just right. Know how to bid right – a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.

4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program – if you spend more on advertising but have little or no sales at all.

5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.

6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:

·    Discount offers
·    Testimonials
·    Celebrity/famous endorsers
·    Money-back guarantees
·    Free trials or sample offers
·    Freebies
·    Reverse psychology
·    Major benefits (“Lose weight”)
·    Direct instructions (“Click here”)

7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple – designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.

Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.

To become a web designer you need to be able to tick the following boxes?

• You will need excellent communication skills in order to promote your website design services.

• You will need to keep abreast of emerging web technologies and be able to implement them as necessary.

• You should be able to demonstrate your skills with current web design software.

• You should have some working knowledge of HTML, CSS, and a bit of scripting.

• You should definitely be artistically inclined or know some people who can create great layouts.

• And it obviously helps if you know Photoshop, Flash etc.

If you can tick all the boxes and are confident that you have the necessary skill set then one of the first things you will need to plan for is your own website to get you started in the web design business. If you can put together some client testimonials these will definitely increase your conversions. You will require a convincing copy on your main page and good content on other pages. Competing on the search engines for web design frankly is going to be a tough nut to crack but somewhere you will have to make a beginning. You can either hire and SEO Company to increase your search engine visibility or you can on your own spend some months optimizing your website.

You will also need to consider the more mundane housekeeping items, such as:

• Local advertising and marketing (formulating a marketing strategy).

• Stationery pack including letterheads, compliment slips etc.

• Setting up a business bank account.

It is also a good idea to have freelancers (particularly in areas where your own skill set is weaker) available to undertake work that you are unable to complete yourself for whatever reason.

Now, to the important stuff – what do your clients expect from you as a web designer?

• Great designing abilities.

• Ability to create pleasing color themes.

• Writing W3C compliant code and possibly no errors.

• Knowledge of manipulating graphics and images * Working knowledge of JavaScript and other scripting languages.

• Exceptional service. Transparent communication.

Whilst some may add low cost in to the mix, in my experience clients that appreciate an excellent service understand that more time is involved and are prepared to pay a higher cost (but this is only the case if they are aware of the extra value you intend to give them).

The search engines: The search engines are the primary source of your relevant traffic, in most of the cases. It doesn’t cost you tons of money to get traffic from the search engines. Millions of users conduct billions of searches every month.

Pay-per-click programs: Maybe there are not quite as hot as some of the search engines but they do guarantee targeted traffic more or less instantly. Sign up for a pay-per-click program like AdWords and you’ll be getting traffic within fifteen minutes. Pay-per-click advertising options are present on independent content publishing websites too.

Inbound links from other websites: If you publish compelling content then many website owners put your link on their websites to add value to their existing content. Such links can be put their voluntarily, or through link exchange. Link exchange is discouraged these days, so the best way of making others link to you is to produce high-class, linkable content, on a regular basis. You can even interact on various online forums to increase your link visibility.

Emails: Up till a few years ago email marketing was considered the most effective advertising tool the world had ever witnessed. Spam killed its charm but in some quarters it still performs well, especially the opt-in email newsletters. Email advertising campaigns, provided they are done properly, are still the best way of getting highly targeted traffic.

Blogs and RSS Feeds: Only the most ignorant can discount blogs and RSS feeds as highly productive tools in terms of generating targeted traffic. Blogs are a constant source of quality information and hence they get instant traffic from other websites and the search engines. RSS feeds, without being intrusive like emails, instantly notify people whenever you publish something new on your blog or website.

Social media and bookmarking websites: Some of such websites are: Digg, Netscape, del.icio.us and StumbleUpon.

Offline sources: If you prominently display your URL on your visiting cards, letter heads, brochures and other stationery you can get some good traffic from there too. I have seen people printing their URLs even on their T-shirts and vehicles.

In order to get traffic from all these sources, you have to take care how you create your website and how you organize your content. Given below are a few things you should constantly keep in mind while creating and maintaining your website, and while writing content for your website.

Stick to your central theme as much as possible; if you can keep consistent with your central theme, the more expert your content will appear. Don’t try to create content for every interest under the sun (or the moon, or the stars). Think vertical if you want to get high-value traffic. Cover all the topics that belong to your central theme. It acts like fodder to the search engines. Search engines love specialized content; give it to them and they’ll give you loads of traffic in exchange.

Sticking to your central theme also earns you great respect and loyalty, and also hundreds of inbound links. When expert and linking to you becomes a prestige factor. It also increases your keyword-density across your domain.

Provide information that helps your visitors; this is what keeps them coming back to your website. Realistically it is difficult to constantly this thing or that thing. More than that, develop a bond with your visitors. Show them their happiness matters to you. Make your website a resource of useful information. Publish content that adds value. This is a sure-shot way of increasing traffic as well as loyalty. Information that provides help, for instance, how-to articles, get linked to a lot by other web masters and blog publishers, and this leads to higher rankings on various search engines.

Conduct a thorough keyword research before generating content; Most SEO campaigns fail to zero-in on the right keywords. You’ll be surprised to know what all keywords and key expressions people use to find businesses such as yours. Target a few wrong keywords and you can bid good bye to an effort of six months of SEO. It’s not always necessary to use keywords that your competitors are using. First of all, they might themselves be optimizing for the wrong keywords, and second, there might be a slew of keywords that are being used by the users but are being ignored by your competitors. Use your keyword research to find out such keywords and optimize your web pages for them. This will increase your traffic manifolds.

Create a simple, accessible but elegant design; when you create quick-loading, stylish and accessible web pages you accommodate the entire spectrum of your prospective market -you don’t exclude particular sections of the society. Even search engines prefer accessible websites because almost all accessible websites conform to the W3C web designing standards. Good design also means using the right colors (that cause no eye-strain) and right contrasts to assist seamless browsing. The navigation bar should be designed in such a manner that all your important pages should be reachable within 2-3 clicks. A well defined sitemap referencing all of your pages help your human visitors as well search engine crawlers. Do well-organized onsite optimization; Onsite optimization means using your keywords at all the right places like within the header tags, as anchor text (and especially in your navigation system and again within your bulleted lists). In addition, try to highlight (bold) the occurrence of your keywords here and there, but don’t overdo it. Although this is not necessary, use the keyword at least once in every paragraph. Create a title (the text that comes between) that not only carries your keywords, but also represents the true highlight of your page content. Never try to deceive your visitors with a title that does not completely represent the content of your page. Your title shows up on the search engine results pages when your link appears on them. A compelling title makes people click it, and having those keywords in your title that people are looking for increases their probability of being clicked.

Regularly create new, relevant content; People come to your website again and again if they are expecting something new there. Similarly, the search engines index and re-index your pages with greater frequency if you update your website regularly. Having many pages increases your chance of at least few of them getting ranked higher by the search engines.

Remain active on the Internet; Known people get more traffic on the Internet. Keep the buzz alive by maintaining an active blog, participating in the comments sections of other blogs and various subject-specific online forums. Blogs are a great way of getting high quality traffic both from the search engines and from other blogs and websites. If you continuously generate quality posts and encourage productive conversations on your blog more and more people gradually start coming to your blog and some of that traffic gets spilled over to your actual business website. Another benefit of maintaining a popular blog is that if you put your business website link their, it gets extra point when the search engines rank your website.

Link to others; Link to them and they’ll link to you. Getting links on the web is a two-way activity especially if you are not well known (if you are a celebrity people tend to link to you anyway). If you select the outgoing links with caution it also tells the search engines that you link to quality information sources. People who are looking for such links will visit your website repeatedly knowing that you constantly add new links.

More often than not people, to whom you link, link back to you.

Well, I could have written a 101 Ways of Increasing Traffic to Your Website but my main purpose was to give you exactly the pointers you can use to increase traffic. Follow the steps mentioned above and you’ll definitely notice a surge in your online traffic.

The criteria for good web design depends upon the person and the purpose of each site. That said there are some established conventions that you are advised to follow to ensure that your completed site has as wide a reach as possible. When you are designing your website, especially these days, you have to be constantly conscious of the fact that there are numerous browsers and numerous devices that people may use to access your website. No longer do people browse the Internet just through their PCs and laptops; there are many handheld devices that can directly connect to the Internet and enable people to browse your website; people can even browse your website using their mobile phones. The days when 99$ of the population used Internet Explorer as their primary browser are far behind us.

What are you showcasing or what is the main focus of your site as this will drive the overall design of your site: will it be just text or images or videos or a mixture of all these? You have to design your website accordingly. If it is merely text that you plan to publish then try to make it as less graphical as possible as people coming to your website will be interested in your text and not your images and videos. Similarly a website showcasing your Flash animation expertise will expect lots of Flash work so you needn’t worry about making your website textually accessible.

So when you are designing your website you have to take all these parameters into consideration. But does it mean that you’re always accommodating browsers and devises and do not focus on your own business, whatever that is? No, I’m not suggesting that. Just take care of the following website design guidelines and you will make sure that 95% people (well, there will always be those odd 5% who can never browse the web easily no matter what they try) surfing the Internet can access your website:

1. Create a lighter design. Where possible do not overuse either Javascripts of Flash thataffect the major functionality of your site, including menus. For instance if there is some crucial information on your website and people need to access that information before doing business with you then don’t make that information accessible only through a JavaScript on an image file or a Flash animation. It goes without saying that possible you important text should be available as text and not images, if this is not possible then you need to consider image replacement techniques.
2. Don’t use colors that cause strain to the eyes. If you want people to come to yourwebsite again and again and consume your content or do business with you then you must make their stay over your website as pleasant as possible. No matter how awesome your design looks if the color combinations are strain-full, after a while they will tire of your website and stop coming. Always take care that your background behind the text is far lighter than the text, and vice versa.
3. Plan a carefully considered (from the user’s perspective) navigation system. If you havemultiple pages on your website then there should be a prominently defined navigation system that is easily accessible to everybody. As mentioned above don’t let your navigation depend on images, JavaScripts, or Flash animation. If possible create just a text-based navigation bar. With CSS designing you can create great looking navigation bars.
4. Design your website using CSS because then you can make your content and yournavigation bar appears in a linear fashion. Since all the layout-related placements take place through CSS definitions no matter how your text appears texturally, graphically it will appear as a pleasant layout. The CSS designing techniques also enable you to dabble with intricate layouts without making your website inaccessible. CSS designing will always help you arrange your main content before the navigation link despite making it visually appear beneath the navigation bar or to the right of it. Follow these basic web design principles and you will have a good website design to boast of. Never forget that the main purpose of your site design should be to create a good user experience for your visitors, the design is not there to indulge your design whims and fancies, so do not get caught up in the temptation to over complicate things unnecessarily.